About Fresh
Embodying the essence of nature's finest gifts and the allure of artisanal craftsmanship, Fresh has been a trailblazing force in the luxury skincare industry since its inception in 1991. Founded by visionaries Lev Glazman and Alina Roytberg in the heart of Boston, Fresh was born out of a desire to create indulgent beauty products that fuse effectiveness with unparalleled sensorial experiences. The brand's extensive portfolio spans across skincare, lip care, body care, and fragrances, each meticulously crafted to reflect the founders' passion for nature, culture, and adventure.
Fresh's commitment to harnessing the power of nature is evident in its iconic Vitamin Nectar skincare range, which debuted in 2016. This groundbreaking franchise features a revolutionary formula that combines the potency of vitamins with advanced technology, embodying Fresh's dedication to natural beauty solutions. The Vibrancy-Boosting Face Mask, enriched with vitamins C, E, and B5 along with citrus fruit extracts, is a testament to Fresh's innovative approach, delivering both immediate and lasting benefits to the skin.
With an impressive presence in 2,771 locations and a collection of over 225 products, including 48 Fresh stores worldwide, the brand has established itself as a global leader in the beauty industry. Fresh's unwavering commitment to responsible sourcing, eco-design, climate action, and community involvement has earned it the esteemed title as the first LVMH Maisons to join the Union for Ethical BioTrade (UEBT). This strategic partnership underscores Fresh's mission to positively impact local communities through ethical sourcing practices and sustainable initiatives. As Fresh continues to prioritize sustainability and ethical business practices, it remains a cherished global beauty brand, captivating the hearts and minds of its discerning clientele.
Where to find the batch code on Fresh products?
Finding the batch code on your Fresh product is essential for tracking its freshness. For skincare products like serums or creams, look at the bottom of the glass jar or plastic bottle. The code is often etched into the container or printed in a small, contrasting color.
If you have a tube (like a cleanser or hand cream), check the crimped seal at the very top. For boxed items, Fresh usually stamps the same alphanumeric code on the outer packaging near the barcode or ingredient list. Most Fresh batch codes consist of 3 to 6 characters, combining letters and numbers.
Important: Period After Opening (PAO)
While the batch code reveals the expiration date for unopened products, the **Period After Opening (PAO)** symbol is what you must follow once you use the product for the first time. Look for an "open jar" icon with a number followed by 'M' (e.g., 6M, 12M). This indicates how many months your Fresh product remains safe and effective after the seal is broken.
