About Loro Piana
Loro Piana, a distinguished member of the LVMH family, is a beacon of luxury and craftsmanship. Born in Italy's picturesque Piedmont region in 1924, the brand has carved a niche in the world of high-end apparel, with a particular penchant for cashmere jackets, sweaters, and vicuna garments. Loro Piana's unique allure lies in its vertically integrated production process, a testament to its unwavering commitment to quality. This process guarantees access to the finest raw materials, fosters innovation through cutting-edge research and development, and ensures complete control over every stage of production.
With a global footprint that spans Europe, Asia, and the United States, Loro Piana operates 130 stores worldwide, a testament to its universal appeal. Since joining the LVMH conglomerate in 2013, the brand has continued to set the bar high in the realm of high-quality ready-to-wear, with projected sales of 700 million euros that year. Yet, Loro Piana's story is not just about product excellence. It is also about a deep-seated respect for the planet and its inhabitants. The brand invests in natural reserves in Peru and Argentina, supporting sustainable wool production and protecting vicuna populations.
Loro Piana's heritage is a tale of Italian craftsmanship, global reach, and a deep-rooted commitment to sustainability. It is a brand that embodies the spirit of luxury, woven with threads of quality, innovation, and respect for the environment. At Loro Piana, luxury is not just about the product; it's about the journey, the story, and the values that shape it.
Where to find the batch code on Loro Piana products?
Finding the batch code on your Loro Piana product is essential for tracking its freshness. For skincare products like serums or creams, look at the bottom of the glass jar or plastic bottle. The code is often etched into the container or printed in a small, contrasting color.
If you have a tube (like a cleanser or hand cream), check the crimped seal at the very top. For boxed items, Loro Piana usually stamps the same alphanumeric code on the outer packaging near the barcode or ingredient list. Most Loro Piana batch codes consist of 3 to 6 characters, combining letters and numbers.
Important: Period After Opening (PAO)
While the batch code reveals the expiration date for unopened products, the **Period After Opening (PAO)** symbol is what you must follow once you use the product for the first time. Look for an "open jar" icon with a number followed by 'M' (e.g., 6M, 12M). This indicates how many months your Loro Piana product remains safe and effective after the seal is broken.
