Check HAKU
Batch Code & Expiry Date

Verify production dates and shelf life for your HAKU products instantly.

About HAKU

Established in 2005, HAKU, Shiseido's esteemed brightening expert brand, has ascended the skincare realm with its unwavering commitment to innovation, quality, and customer satisfaction. A pioneer in the field of brightening and complexion-enhancing technologies, HAKU has earned its place as a highly coveted name in the industry, revered for its cutting-edge research and groundbreaking formulations.

Since its inception, HAKU has maintained an unrivaled position at the forefront of the brightening serum market, reigning as the top-selling brand for 18 consecutive years. The flagship HAKU Brightening Serum, a cornerstone in the regimens of skincare devotees worldwide, has garnered acclaim for its ability to visibly diminish the appearance of dark spots and uneven skin tone, revealing a radiant complexion.

Rooted in a rich heritage of Japanese craftsmanship and a philosophy centered on functionality and elegance, HAKU continues to captivate and empower its customers, guiding them on their journey to a luminous, flawless complexion. Available in Japan and select regions of Asia, HAKU remains a beacon of trust and efficacy, illuminating the path to radiant beauty.

Where to find the batch code on HAKU products?

Finding the batch code on your HAKU product is essential for tracking its freshness. For skincare products like serums or creams, look at the bottom of the glass jar or plastic bottle. The code is often etched into the container or printed in a small, contrasting color.

If you have a tube (like a cleanser or hand cream), check the crimped seal at the very top. For boxed items, HAKU usually stamps the same alphanumeric code on the outer packaging near the barcode or ingredient list. Most HAKU batch codes consist of 3 to 6 characters, combining letters and numbers.

e.g. A49

✨ Check the crimped seal

Important: Period After Opening (PAO)

While the batch code reveals the expiration date for unopened products, the **Period After Opening (PAO)** symbol is what you must follow once you use the product for the first time. Look for an "open jar" icon with a number followed by 'M' (e.g., 6M, 12M). This indicates how many months your HAKU product remains safe and effective after the seal is broken.

Frequently Asked Questions about HAKU

What is the shelf life of HAKU cosmetics?

Most HAKU products have a standard shelf life of 36 months when unopened. However, once a product is opened, you should refer to the PAO (Period After Opening) symbol on the packaging, which typically indicates a lifespan of 6 to 24 months.

Does HAKU print expiration dates on packaging?

HAKU often uses batch codes instead of explicit expiration dates for products sold in many regions. These alphanumeric codes allow you to determine the manufacturing date, which is the starting point for calculating its shelf life.

Can a batch code tell me if my HAKU product is authentic?

While a valid batch code indicates that the code format matches HAKU's manufacturing patterns, it is not a definitive proof of authenticity. Counterfeiters can sometimes replicate valid batch codes. Always purchase from authorized retailers to ensure product authenticity.