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Illamasqua

Check Illamasqua Batch Code & Expiry Date

Verify production dates and shelf life for your Illamasqua products instantly.

Category
Parent Company THG PLC
Standard Shelf Life 36 Months (Unopened)

About Illamasqua

Since its inception in 2008, the esteemed British cosmetic brand, Illamasqua, has been the vanguard of bold, high-performance makeup, enchanting beauty devotees across the globe. Founded on the pillars of self-expression and individuality, Illamasqua has etched a unique niche in the industry, offering a comprehensive and diverse range of products that cater to the discerning needs of both professional makeup artists and everyday beauty enthusiasts.

At the heart of Illamasqua's product portfolio lies its bestselling Skin Base Foundation, a lightweight, buildable formula that imparts a flawless, matte finish. Renowned for its adaptability and unwavering longevity, this foundation has become a mainstay in the arsenal of makeup artists and a favored choice for those seeking a perfected complexion. The brand's Hydra Lip Tints, with their vibrant, hydrating shades, and the Colouring Eye Pencils, celebrated for their intense pigmentation and smooth application, have also cultivated a dedicated following among the brand's clientele.

Illamasqua's unwavering commitment to innovation, uncompromising quality, and inclusivity has garnered it a revered position within the beauty industry. As a brand that champions the power of makeup as a tool for self-expression, Illamasqua continues to inspire and captivate its growing customer base, offering an expansive world of professional-grade cosmetics that transcend traditional boundaries and celebrate the art of self-transformation.

Where to find the batch code on Illamasqua products?

Finding the batch code on your Illamasqua product is essential for tracking its freshness. For skincare products like serums or creams, look at the bottom of the glass jar or plastic bottle. The code is often etched into the container or printed in a small, contrasting color.

If you have a tube (like a cleanser or hand cream), check the crimped seal at the very top. For boxed items, Illamasqua usually stamps the same alphanumeric code on the outer packaging near the barcode or ingredient list. Most Illamasqua batch codes consist of 3 to 6 characters, combining letters and numbers.

Makeup Packaging
Illamasqua
e.g. A49
Check the crimped seal

Important: Period After Opening (PAO)

While the batch code reveals the expiration date for unopened products, the **Period After Opening (PAO)** symbol is what you must follow once you use the product for the first time. Look for an "open jar" icon with a number followed by 'M' (e.g., 6M, 12M). This indicates how many months your Illamasqua product remains safe and effective after the seal is broken.

Frequently Asked Questions about Illamasqua

What is the shelf life of Illamasqua cosmetics?
Most Illamasqua products have a standard shelf life of 36 months when unopened. However, once a product is opened, you should refer to the PAO (Period After Opening) symbol on the packaging, which typically indicates a lifespan of 6 to 24 months.
Does Illamasqua print expiration dates on packaging?
Illamasqua often uses batch codes instead of explicit expiration dates for products sold in many regions. These alphanumeric codes allow you to determine the manufacturing date, which is the starting point for calculating its shelf life.
Can a batch code tell me if my Illamasqua product is authentic?
While a valid batch code indicates that the code format matches Illamasqua's manufacturing patterns, it is not a definitive proof of authenticity. Counterfeiters can sometimes replicate valid batch codes. Always purchase from authorized retailers to ensure product authenticity.