About Kérastase
Since its inception in 1964, Kérastase has been a distinguished luxury hair care brand, nestled under the esteemed L'Oréal S.A. umbrella. Our heritage is rooted in pioneering advanced hair care solutions, tailored to meet the unique needs of diverse scalps and hair types. Our product portfolio, encompassing both hair care and styling essentials, is meticulously crafted using cutting-edge research and technology. These exceptional offerings are accessible through our e-commerce platform, our exclusive retail partner Sephora, and high-end salons worldwide.
Our commitment to innovation and technology has led to the introduction of K-SCAN, an innovative AI-powered smart camera. This revolutionary tool empowers salon professionals to conduct comprehensive hair and scalp health assessments, providing clients with personalized care recommendations based on expert analysis of microscopic images and AI-powered insights. This commitment to technological advancements has firmly established Kérastase as a trailblazer in the realm of hair care innovation.
As part of L'Oréal's digital transformation strategy, Kérastase has embraced a headless approach for its direct-to-consumer experience. This has been achieved by integrating Sitecore and VTEX platforms, ensuring a seamless browsing and checkout experience without compromising our distinct brand identity. This integration enables any Kérastase branch to instantly commence sales using pre-built components available on the master website instance. By focusing on fostering customer loyalty and delivering exclusive brand experiences, Kérastase continues to assert its position as a leading luxury professional haircare brand in the industry.
Where to find the batch code on Kérastase products?
Finding the batch code on your Kérastase product is essential for tracking its freshness. For skincare products like serums or creams, look at the bottom of the glass jar or plastic bottle. The code is often etched into the container or printed in a small, contrasting color.
If you have a tube (like a cleanser or hand cream), check the crimped seal at the very top. For boxed items, Kérastase usually stamps the same alphanumeric code on the outer packaging near the barcode or ingredient list. Most Kérastase batch codes consist of 3 to 6 characters, combining letters and numbers.
Important: Period After Opening (PAO)
While the batch code reveals the expiration date for unopened products, the **Period After Opening (PAO)** symbol is what you must follow once you use the product for the first time. Look for an "open jar" icon with a number followed by 'M' (e.g., 6M, 12M). This indicates how many months your Kérastase product remains safe and effective after the seal is broken.
