About PRIOR
In the heart of Japan, where tradition meets innovation, there lies a gem in the realm of beauty - PRIOR, a cherished brand from the esteemed house of Shiseido. Established in 2015, PRIOR has been a beacon of empowerment for women aged 50 and above, illuminating their path towards self-confidence and beauty with its simple, comfortable, and technologically advanced solutions.
PRIOR's essence lies in its commitment to understanding the unique needs of mature women. Our comprehensive product lineup, encompassing skincare, makeup, and haircare, is a testament to this commitment. Our skincare range, a symphony of serums, moisturizers, and cleansers, is meticulously designed to address age-related skin concerns such as dryness and loss of elasticity. Our base makeup products, including foundations and powders, are formulated with a discerning eye for detail, providing a natural, flawless finish. Our point makeup items, such as lipsticks and eyeshadows, allow our customers to accentuate their features with ease, promoting self-expression and individuality.
PRIOR's dedication to innovation, unwavering quality, and deep understanding of the evolving needs of mature women has positioned us as a trusted and respected brand in the Japanese beauty market. We are not just a brand; we are a movement redefining the narrative around aging and beauty. We empower our customers to feel confident and beautiful at every stage of life, because at PRIOR, we believe that beauty is ageless and limitless.
Where to find the batch code on PRIOR products?
Finding the batch code on your PRIOR product is essential for tracking its freshness. For skincare products like serums or creams, look at the bottom of the glass jar or plastic bottle. The code is often etched into the container or printed in a small, contrasting color.
If you have a tube (like a cleanser or hand cream), check the crimped seal at the very top. For boxed items, PRIOR usually stamps the same alphanumeric code on the outer packaging near the barcode or ingredient list. Most PRIOR batch codes consist of 3 to 6 characters, combining letters and numbers.
Important: Period After Opening (PAO)
While the batch code reveals the expiration date for unopened products, the **Period After Opening (PAO)** symbol is what you must follow once you use the product for the first time. Look for an "open jar" icon with a number followed by 'M' (e.g., 6M, 12M). This indicates how many months your PRIOR product remains safe and effective after the seal is broken.
