About Pure Color
Since its inception, Pure Color has been a beacon of innovation and care in the realm of hair coloration. As a cherished brand under the global consumer goods leader, Henkel, we have been pioneering a new standard in hair color solutions, blending vibrant hues with nourishing ingredients to create an unparalleled experience for our discerning clientele.
Our journey began with the launch of Henkel's first permanent Moisture Gel Coloration, aptly named Pure Color. This revolutionary product, infused with the soothing properties of Aloe Vera, Cactus, and Jojoba, offers an unmatched formula that ensures bright, intensive colors while nurturing the hair. Its unique, compact gel texture is not only non-dripping, making the application process a breeze, but also imparts a luxurious shine and a silky softness that leaves hair looking and feeling healthier.
At the heart of our philosophy is the unwavering commitment to deliver high-quality hair color products that harmonize performance with care. Pure Color has earned its place as a trusted choice among consumers who desire vibrant, enduring hair color without sacrificing the health of their hair. As we continue to innovate and adapt to the ever-changing needs of the market, Pure Color remains steadfast in its mission to provide a spectrum of solutions for all hair types and preferences, solidifying our position as a trailblazer in the hair coloration industry.
Where to find the batch code on Pure Color products?
Finding the batch code on your Pure Color product is essential for tracking its freshness. For skincare products like serums or creams, look at the bottom of the glass jar or plastic bottle. The code is often etched into the container or printed in a small, contrasting color.
If you have a tube (like a cleanser or hand cream), check the crimped seal at the very top. For boxed items, Pure Color usually stamps the same alphanumeric code on the outer packaging near the barcode or ingredient list. Most Pure Color batch codes consist of 3 to 6 characters, combining letters and numbers.
Important: Period After Opening (PAO)
While the batch code reveals the expiration date for unopened products, the **Period After Opening (PAO)** symbol is what you must follow once you use the product for the first time. Look for an "open jar" icon with a number followed by 'M' (e.g., 6M, 12M). This indicates how many months your Pure Color product remains safe and effective after the seal is broken.
