About Redken
Since its inception in 1960, Redken has been a trailblazer in the realm of professional haircare, proudly standing as a beacon of innovation within the esteemed L'Oréal S.A. portfolio. Founded by visionaries Paula Kent and Jheri Redding, Redken has consistently pushed the boundaries of the industry with its unwavering commitment to a scientific approach and groundbreaking protein technology. This commitment has resulted in the creation of iconic products like the Pillow Proof Blow Dry Express Primer and All Soft Shampoo & Conditioner, which have not only stood the test of time but continue to set the bar for performance and innovation.
Redken's flagship offerings are renowned for their high-performance formulations, expertly blending advanced technology with professional expertise. The Pillow Proof Blow Dry Express Primer, for instance, is a testament to this fusion. It employs a unique heat shield protection formula that not only reduces blow-dry time but also safeguards hair from the damaging effects of heat. On the other hand, the All Soft Shampoo & Conditioner system is a symphony of rich ingredients like apricot kernel oil and proteins, working in harmony to provide intense hydration and softness to dry, brittle hair.
As a premium brand in the haircare market, Redken caters to both the discerning salon professional and the consumer seeking products of uncompromising quality, backed by rigorous scientific research. With a diverse range of offerings spanning from shampoos to treatments, Redken continues to be a trusted name in professional hair care, delivering on its promise of protection, vibrancy, and longevity.
Where to find the batch code on Redken products?
Finding the batch code on your Redken product is essential for tracking its freshness. For skincare products like serums or creams, look at the bottom of the glass jar or plastic bottle. The code is often etched into the container or printed in a small, contrasting color.
If you have a tube (like a cleanser or hand cream), check the crimped seal at the very top. For boxed items, Redken usually stamps the same alphanumeric code on the outer packaging near the barcode or ingredient list. Most Redken batch codes consist of 3 to 6 characters, combining letters and numbers.
Important: Period After Opening (PAO)
While the batch code reveals the expiration date for unopened products, the **Period After Opening (PAO)** symbol is what you must follow once you use the product for the first time. Look for an "open jar" icon with a number followed by 'M' (e.g., 6M, 12M). This indicates how many months your Redken product remains safe and effective after the seal is broken.
