About Shu Uemura
Shu Uemura, an illustrious cosmetics brand, is a testament to the visionary spirit of its founder, renowned make-up artist Shu Uemura. With humble beginnings in Tokyo, his talents soon gained prominence in Hollywood during the late 1950s and early 1960s, where his groundbreaking work in film make-up, including the transformation of Shirley MacLaine into a Japanese woman for the film "My Geisha," cemented his reputation.
Upon his return to Japan in 1964, Uemura established the Shu Uemura makeup school and his eponymous cosmetics company, which later evolved into Shu Uemura Cosmetics. Today, under L'Oréal's Luxe Division, the brand flourishes, its unique DNA deeply rooted in Japanese aesthetics and cutting-edge makeup artistry. Shu Uemura Cosmetics is built on three pillars: cutting-edge makeup artistry, Japanese mastership, and Asian expertise and inclusivity. Its flagship product, a cleansing oil launched in 1960, remains a popular choice in Japan, embodying Uemura's philosophy that cosmetics should prioritize skin health and enhance natural beauty.
As a part of L'Oréal, Shu Uemura Cosmetics contributes to the luxury beauty market's growth in China, reaching out to potential new consumers and strengthening its presence alongside L'Oréal's prestigious portfolio of luxury brands. Shu Uemura Cosmetics' unwavering commitment to innovation, quality, and inclusivity positions it as a significant player in the global cosmetics industry, catering to the diverse aspirations of Asian millennials for individuality, authenticity, and freedom from societal norms.
Where to find the batch code on Shu Uemura products?
Finding the batch code on your Shu Uemura product is essential for tracking its freshness. For skincare products like serums or creams, look at the bottom of the glass jar or plastic bottle. The code is often etched into the container or printed in a small, contrasting color.
If you have a tube (like a cleanser or hand cream), check the crimped seal at the very top. For boxed items, Shu Uemura usually stamps the same alphanumeric code on the outer packaging near the barcode or ingredient list. Most Shu Uemura batch codes consist of 3 to 6 characters, combining letters and numbers.
Important: Period After Opening (PAO)
While the batch code reveals the expiration date for unopened products, the **Period After Opening (PAO)** symbol is what you must follow once you use the product for the first time. Look for an "open jar" icon with a number followed by 'M' (e.g., 6M, 12M). This indicates how many months your Shu Uemura product remains safe and effective after the seal is broken.
