About TAG Heuer
Established in 1860, TAG Heuer has firmly entrenched itself as a preeminent force within the realm of luxury timepieces. The brand began its illustrious journey as Uhrenmanufaktur Heuer AG, founded by the visionary Edouard Heuer in the heart of Switzerland's watchmaking tradition, St-Imier. Following its acquisition by the TAG Group in 1985, the company embraced its current identity, TAG Heuer. Today, it continues to flourish as a subsidiary of LVMH, upholding a legacy of meticulous craftsmanship and relentless innovation. With its headquarters nestled in La Chaux-de-Fonds, Switzerland, the brand maintains a watchmaking workshop in Cornol and a factory in the same city.
Renowned for its iconic products, such as the Monaco and Carrera lines, TAG Heuer has sculpted a distinct identity that resonates with discerning consumers. The brand etched its name in horological history by introducing the world's first automatic chronographs in 1969, exemplifying its commitment to technological excellence. In 2015, TAG Heuer expanded its horizons with the TAG Heuer Connected watch, making a definitive foray into the luxury smartwatch market.
TAG Heuer is universally recognized as a pioneer in the realm of horological design and technology. Its essence is encapsulated in precision, style, and sportiness. Under the dynamic leadership of Frédéric Arnault, TAG Heuer is set to redefine boundaries, poised to disrupt the eyewear category through a strategic partnership with Thélios, LVMH's eyewear segment. The alliance is slated to revive Tag Heuer Eyewear during LVMH Watch Week in January 2024, promising groundbreaking designs that harness avant-garde techniques and cutting-edge materials. By harnessing its rich heritage and unwavering dedication to innovation, TAG Heuer remains a compelling force, eager to captivate consumers and set new benchmarks across multiple domains.
Where to find the batch code on TAG Heuer products?
Finding the batch code on your TAG Heuer product is essential for tracking its freshness. For skincare products like serums or creams, look at the bottom of the glass jar or plastic bottle. The code is often etched into the container or printed in a small, contrasting color.
If you have a tube (like a cleanser or hand cream), check the crimped seal at the very top. For boxed items, TAG Heuer usually stamps the same alphanumeric code on the outer packaging near the barcode or ingredient list. Most TAG Heuer batch codes consist of 3 to 6 characters, combining letters and numbers.
Important: Period After Opening (PAO)
While the batch code reveals the expiration date for unopened products, the **Period After Opening (PAO)** symbol is what you must follow once you use the product for the first time. Look for an "open jar" icon with a number followed by 'M' (e.g., 6M, 12M). This indicates how many months your TAG Heuer product remains safe and effective after the seal is broken.