About The Ordinary
In the realm of luxury cosmetics, The Ordinary emerges as a beacon of innovation and authenticity, a brand that has redefined the landscape of skincare under the esteemed Deciem umbrella. Our ethos is rooted in the principles of transparency, efficacy, and accessibility, a trinity that has propelled us to the forefront of the industry. Our commitment to these values has allowed us to deliver high-performance, science-backed formulas at prices that defy convention, earning us a devoted following among skincare aficionados globally.
Our product portfolio is a testament to our dedication to the science of skincare. The Niacinamide 10% + Zinc 1% serum, a versatile elixir, is a prime example of our commitment to addressing a spectrum of skin concerns, from blemishes to uneven texture. Another star in our collection is the Retinol 0.5% in Squalane, a gentle yet potent retinol-based treatment that visibly improves the appearance of fine lines and wrinkles.
The Ordinary is more than a brand; it is a movement. Our mission is to democratize skincare, to bridge the gap between luxury and affordability. We have carved out a unique space in the market, offering high-quality, results-driven formulas at price points that challenge the status quo. This innovative approach has solidified our position as a disruptor in the industry, empowering consumers to take control of their skincare routines without compromising on efficacy or affordability.
Where to find the batch code on The Ordinary products?
Finding the batch code on your The Ordinary product is essential for tracking its freshness. For skincare products like serums or creams, look at the bottom of the glass jar or plastic bottle. The code is often etched into the container or printed in a small, contrasting color.
If you have a tube (like a cleanser or hand cream), check the crimped seal at the very top. For boxed items, The Ordinary usually stamps the same alphanumeric code on the outer packaging near the barcode or ingredient list. Most The Ordinary batch codes consist of 3 to 6 characters, combining letters and numbers.
Important: Period After Opening (PAO)
While the batch code reveals the expiration date for unopened products, the **Period After Opening (PAO)** symbol is what you must follow once you use the product for the first time. Look for an "open jar" icon with a number followed by 'M' (e.g., 6M, 12M). This indicates how many months your The Ordinary product remains safe and effective after the seal is broken.
