About The Vegetarian Butcher
Embarking on a revolutionary journey in 2010, The Vegetarian Butcher, a Dutch plant-based meat brand under the esteemed Unilever umbrella, has been captivating the world with its innovative approach to meat alternatives. Nurtured by the vision of Jaap Korteweg, a ninth-generation farmer turned vegetarian, the brand was born out of a profound understanding of the need for sustainable and ethical food solutions, inspired by the harrowing impacts of swine flu and mad cow disease.
With an unwavering commitment to crafting plant-based meats that rival their animal-based counterparts in taste, texture, and appearance, The Vegetarian Butcher has curated an extensive range of delectable meatless options. From no-chicken chunks and nuggets to meatless burgers and veggie bratwurst, these culinary marvels have graced the shelves of over 4,000 outlets across 17 countries. Among these delightful offerings, the vegan Satay Roll has emerged as a beloved favorite, winning the hearts of both meat lovers and vegans alike, with its millionth roll sold in the Dutch supermarket Albert Heijn in 2019.
Unilever's acquisition of The Vegetarian Butcher in 2018 has propelled the brand into a global orbit, with access to an expansive distribution network spanning 190 countries. This strategic alliance has amplified the brand's mission to set the benchmark for plant-based meat. As the global palate gravitates towards healthier and more sustainable food choices, The Vegetarian Butcher stands tall as a trailblazer in the plant-based revolution, offering a guilt-free indulgence for meat lovers and flexitarians alike.
Where to find the batch code on The Vegetarian Butcher products?
Finding the batch code on your The Vegetarian Butcher product is essential for tracking its freshness. For skincare products like serums or creams, look at the bottom of the glass jar or plastic bottle. The code is often etched into the container or printed in a small, contrasting color.
If you have a tube (like a cleanser or hand cream), check the crimped seal at the very top. For boxed items, The Vegetarian Butcher usually stamps the same alphanumeric code on the outer packaging near the barcode or ingredient list. Most The Vegetarian Butcher batch codes consist of 3 to 6 characters, combining letters and numbers.
Important: Period After Opening (PAO)
While the batch code reveals the expiration date for unopened products, the **Period After Opening (PAO)** symbol is what you must follow once you use the product for the first time. Look for an "open jar" icon with a number followed by 'M' (e.g., 6M, 12M). This indicates how many months your The Vegetarian Butcher product remains safe and effective after the seal is broken.