About Fred
Emblematic of contemporary elegance and audacious creativity since its inception in 1936, Maison FRED encapsulates the spirit of founder Fred Samuel's vision: a Jeweler, a Creator, imbued with an unwavering joie de vivre. Samuel's designs transcended traditional jewelry norms, forging a distinctive style that exuded a relaxed glamour and an adaptable refinement.
The iconic Force 10 bracelet, FRED's signature piece since 1966, encapsulates the brand's philosophy. This timeless accessory, featuring a woven steel sailing cable adorned with a gold buckle, symbolizes courage, determination, and self-assurance. Over time, the Force 10 collection has expanded, offering an eclectic array of hues and styles that cater to diverse preferences and occasions.
Under the LVMH umbrella, FRED has witnessed remarkable growth, particularly in the Asian market. Charles Leung, appointed Global CEO in 2018, has spearheaded the brand's success through a profound understanding of Asian markets and consumer desires. Notably, FRED became the first LVMH brand to launch an official flagship store on Tmall, fostering deeper connections with customers and expanding its reach to younger generations and female consumers. Despite the challenges posed by the global pandemic, FRED has persevered, achieving significant growth in 2020 with sales estimated around €100 million. With Charles Leung's visionary leadership and dedication to innovation, FRED continues to redefine contemporary jewelry while remaining steadfast to its rich heritage.
Where to find the batch code on Fred products?
Finding the batch code on your Fred product is essential for tracking its freshness. For skincare products like serums or creams, look at the bottom of the glass jar or plastic bottle. The code is often etched into the container or printed in a small, contrasting color.
If you have a tube (like a cleanser or hand cream), check the crimped seal at the very top. For boxed items, Fred usually stamps the same alphanumeric code on the outer packaging near the barcode or ingredient list. Most Fred batch codes consist of 3 to 6 characters, combining letters and numbers.
Important: Period After Opening (PAO)
While the batch code reveals the expiration date for unopened products, the **Period After Opening (PAO)** symbol is what you must follow once you use the product for the first time. Look for an "open jar" icon with a number followed by 'M' (e.g., 6M, 12M). This indicates how many months your Fred product remains safe and effective after the seal is broken.
