About Paula's Choice
Since its inception in 1995 by esteemed dermatologist Dr. Paula Begoun, Paula's Choice has carved a unique niche in the beauty industry, standing tall as a beacon of evidence-based skincare. With a rich heritage spanning over three decades, the brand has amassed a devoted following, owing to its steadfast commitment to crafting high-performance, science-backed products designed to address an extensive array of skin concerns.
The cornerstone of Paula's Choice's success lies in the iconic Skin Perfecting 2% BHA Liquid Exfoliant, a testament to the brand's ethos of gentle yet efficacious skincare. This exfoliating marvel unclogs pores, smooths fine lines, and enhances overall skin texture, all while avoiding irritation. The exfoliant's ability to deliver visible results has made it a staple in countless skincare regimens, earning its place as one of the brand's most cherished and best-selling products. Beyond this hero product, Paula's Choice presents a comprehensive range of cleansers, serums, moisturizers, and targeted treatments, all meticulously formulated with premium, clinically-proven ingredients to cater to diverse skin types and concerns.
Paula's Choice has forged its reputation as a trusted authority in the industry by championing transparency, education, and a scientific approach to skincare. The brand empowers consumers to make informed decisions about their skin health and beauty, thereby standing out in a sea of cosmetic brands. As Paula's Choice continues to innovate and broaden its offerings, it remains a trusted destination for those seeking effective, results-driven skincare solutions.
Where to find the batch code on Paula's Choice products?
Finding the batch code on your Paula's Choice product is essential for tracking its freshness. For skincare products like serums or creams, look at the bottom of the glass jar or plastic bottle. The code is often etched into the container or printed in a small, contrasting color.
If you have a tube (like a cleanser or hand cream), check the crimped seal at the very top. For boxed items, Paula's Choice usually stamps the same alphanumeric code on the outer packaging near the barcode or ingredient list. Most Paula's Choice batch codes consist of 3 to 6 characters, combining letters and numbers.
Important: Period After Opening (PAO)
While the batch code reveals the expiration date for unopened products, the **Period After Opening (PAO)** symbol is what you must follow once you use the product for the first time. Look for an "open jar" icon with a number followed by 'M' (e.g., 6M, 12M). This indicates how many months your Paula's Choice product remains safe and effective after the seal is broken.
