About Seru
In the heart of Indonesia, a story of joy and indulgence unfolds with Seru, a cherished luxury cosmetic brand that has been painting smiles across the nation for over a decade. Established in 2010, Seru has swiftly ascended to become a household name, celebrated for its exquisite and affordable cosmetic treasures that cater to the diverse beauty needs and desires of Indonesian consumers.
Seru's triumph is rooted in its extensive array of innovative and enchanting products. From the timeless Seru Radiance Compact, a delicate, luminous foundation that perfectly captures the essence of Indonesian skin, to the indulgent Seru Velvet Lipstick, a sumptuous, long-lasting formula that graces the lips with a rich, decadent hue, the brand offers a symphony of beauty for everyone. Seru's commitment to sourcing high-quality ingredients and continuously innovating new and exciting formulas, such as the popular Seru Tropical Blush and Seru Island Eyes, has helped it maintain its position as a favorite among beauty enthusiasts in Indonesia.
As a brand that values inclusivity and accessibility, Seru has made it its mission to bring the joy of beauty to people from all walks of life. With its affordable prices and wide availability through various retail channels, Seru has become an integral part of the Indonesian beauty market, offering a delightful and satisfying beauty experience that brings families, friends, and communities together. Seru's heritage, core philosophy, and commitment to unique, high-quality products make it a standout in the beauty industry, a true testament to Indonesian beauty and craftsmanship.
Where to find the batch code on Seru products?
Finding the batch code on your Seru product is essential for tracking its freshness. For skincare products like serums or creams, look at the bottom of the glass jar or plastic bottle. The code is often etched into the container or printed in a small, contrasting color.
If you have a tube (like a cleanser or hand cream), check the crimped seal at the very top. For boxed items, Seru usually stamps the same alphanumeric code on the outer packaging near the barcode or ingredient list. Most Seru batch codes consist of 3 to 6 characters, combining letters and numbers.
Important: Period After Opening (PAO)
While the batch code reveals the expiration date for unopened products, the **Period After Opening (PAO)** symbol is what you must follow once you use the product for the first time. Look for an "open jar" icon with a number followed by 'M' (e.g., 6M, 12M). This indicates how many months your Seru product remains safe and effective after the seal is broken.