About Urban Decay
Since its inception in the vibrant heart of California in 1996, Urban Decay has been a revolutionary force, redefining the landscape of cosmetics with its audacious blend of high-performance formulas and an unmistakable LA edge. Founded by visionaries Wende Zomnir, Sandy Lerner, Pat Holmes, and David Soward, the brand rapidly ascended to prominence, captivating makeup enthusiasts with its daring color palette, inspired by the raw energy and diversity of urban life. From the provocative hues of Roach, Smog, Rust, Oil Slick, and Acid Rain, to the legendary Naked collection - a symphony of 12 distinct eye shadow palettes - Urban Decay has consistently delivered an unparalleled sensory experience, resonating with both women and cruelty-free makeup connoisseurs.
Urban Decay's flagship products, including the iconic Naked Palette and the enduring All Nighter Setting Spray, have achieved cult status within the beauty community, celebrated for their unyielding pigmentation and longevity. These products serve as a testament to Urban Decay's commitment to empower individuals in expressing their unique identities fearlessly. Beyond the realm of cosmetics, Urban Decay has been a staunch advocate against online bullying since its inception, cultivating a nurturing environment that encourages self-expression and creativity.
Under the esteemed L'Oréal SA, Urban Decay continues to flourish, fortifying L'Oréal's footprint in key distribution channels such as assisted self-service and e-commerce. With its distinctive fusion of edgy style, superior quality products, and an unwavering commitment to kindness and inclusivity, Urban Decay remains a trailblazer in the beauty industry, appealing to beauty aficionados of all ages, shapes, hues, and genders. Urban Decay is not just a cosmetics brand; it's a movement, a celebration of individuality, and a testament to the transformative power of makeup.
Where to find the batch code on Urban Decay products?
Finding the batch code on your Urban Decay product is essential for tracking its freshness. For skincare products like serums or creams, look at the bottom of the glass jar or plastic bottle. The code is often etched into the container or printed in a small, contrasting color.
If you have a tube (like a cleanser or hand cream), check the crimped seal at the very top. For boxed items, Urban Decay usually stamps the same alphanumeric code on the outer packaging near the barcode or ingredient list. Most Urban Decay batch codes consist of 3 to 6 characters, combining letters and numbers.
Important: Period After Opening (PAO)
While the batch code reveals the expiration date for unopened products, the **Period After Opening (PAO)** symbol is what you must follow once you use the product for the first time. Look for an "open jar" icon with a number followed by 'M' (e.g., 6M, 12M). This indicates how many months your Urban Decay product remains safe and effective after the seal is broken.
