About Alterna
Since its inception in 1997, Alterna has been a trailblazer in the realm of luxury haircare, continuously redefining standards and setting new benchmarks. As a distinguished brand under the prestigious Henkel AG & Co. KGaA, Alterna has been at the forefront of innovation, embracing an "alterna-tive" approach that seamlessly blends clinically proven results with the finest, salon-tested ingredients. This unique philosophy, inspired by the world of skincare, has allowed Alterna to create products that not only deliver exceptional performance but also offer an unparalleled sensory experience.
The epitome of this groundbreaking philosophy is evident in Alterna's flagship product line, Caviar Anti-Aging. This range, featuring the proprietary Age Control Complex® with black sturgeon caviar extract, promises a transformative experience that begins after just one use. With a commitment to purity, Alterna ensures that all its formulations are free from additives and harsh chemicals, providing a luxurious and indulgent experience without any compromises. The brand's dedication to creating a harmonious blend of performance and indulgence is reflected in the elegant textures and customized fragrances that grace every bottle.
Alterna's reputation as a leader in the industry is well-deserved, as its skincare-inspired haircare formulas have been meticulously developed in collaboration with industry professionals and discerning customers. This unwavering commitment to quality and innovation has earned Alterna a strong presence in the market, making it the go-to choice for those seeking a truly transformative and luxurious haircare experience.
Where to find the batch code on Alterna products?
Finding the batch code on your Alterna product is essential for tracking its freshness. For skincare products like serums or creams, look at the bottom of the glass jar or plastic bottle. The code is often etched into the container or printed in a small, contrasting color.
If you have a tube (like a cleanser or hand cream), check the crimped seal at the very top. For boxed items, Alterna usually stamps the same alphanumeric code on the outer packaging near the barcode or ingredient list. Most Alterna batch codes consist of 3 to 6 characters, combining letters and numbers.
Important: Period After Opening (PAO)
While the batch code reveals the expiration date for unopened products, the **Period After Opening (PAO)** symbol is what you must follow once you use the product for the first time. Look for an "open jar" icon with a number followed by 'M' (e.g., 6M, 12M). This indicates how many months your Alterna product remains safe and effective after the seal is broken.
